ETHOS
My design ethos further responds to promoting forums of creativity. This includes the use of audio as a strong aid in the reception of visual stimuli. This is fostered through designing to promote the lateral, as to push for a more holistic way of commercial communication, in a world that institutionally favours literal approaches embodied by fact and logic.
I have always been motivated by projects that contribute to social and/or environmental progression, creating contextual and appealing design that can somewhat popularise big concepts into accessible outputs for the intended target audience. This is normally achieved through heavy research and problem solving into the most appropriate tone of voice. I also believe in the necessity of pooling different cultures to expand beliefs and understandings, to establish a less polarised, more tolerant, and culturally aware society.